How many Toyota crowns are there in Australia?

Toyota Crown: Absence in the Australian Market

Toyota’s iconic Crown sedan, renowned for its elegance, power, and global popularity, is conspicuously absent from Australia’s official Toyota dealer network. Despite the brand’s 81% market share in the country, the Crown has not been available through official channels for an extended period.

This absence has not deterred Australian drivers from seeking out the Crown. Independent importers have stepped into the void, catering to the demand for this premium sedan. However, these imports come with caveats, including potentially higher acquisition costs, limited warranty coverage, and servicing challenges.

Toyota’s decision to discontinue the Crown in Australia is primarily attributed to changing market preferences. Australian car buyers have increasingly shifted towards SUVs and utes, resulting in a decline in demand for sedans. As a result, Toyota has prioritized introducing vehicles that better align with consumer trends.

Despite its absence from the official dealership network, the Toyota Crown remains a sought-after vehicle in Australia. Its combination of luxury, performance, and reliability appeals to a segment of drivers who value these attributes. Independent importers have successfully tapped into this demand, providing Australian customers with the opportunity to own and experience the Crown.

It is uncertain whether Toyota will reconsider offering the Crown through its official dealer network in the future. The brand’s focus on SUVs and the continued popularity of sedans in certain global markets could potentially influence its decision. However, for the time being, Australian drivers who desire the Toyota Crown must rely on independent importers to fulfill their automotive ambitions.