How many mL is a bowl of soup?

Soup Servings and Shrinkflation

Soup, a comforting and nutritious meal, often comes in standard serving sizes. In the United States, the USDA defines a single serving of soup as 1 cup (240ml). However, the concept of “shrinkflation” has emerged in recent years, raising concerns about the reduction of portion sizes without a corresponding price decrease.

Standard Soup Servings

Traditionally, a bowl of soup has been associated with a full cup (240ml) of liquid. This measurement provides a reasonable balance between hunger satisfaction and nutritional intake. A serving of soup typically contains broth, vegetables, and protein, making it a well-rounded option for a meal or snack.

The Impact of Shrinkflation

Shrinkflation refers to the practice of reducing the quantity of a product while maintaining the same price. This subtle form of inflation can go unnoticed by consumers, as the packaging and branding often remain unchanged. Unfortunately, soup has not been immune to this trend.

Over time, manufacturers have gradually reduced the portion sizes of soup servings. What was once a full cup (240ml) has now become smaller, often hovering around 8 ounces (236ml) or less. This decrease may not seem significant, but it can add up over multiple servings and impact overall calorie intake.

Consequences of Reduced Portion Sizes

The reduction in soup portion sizes can have several consequences:

• Reduced nutritional intake: A smaller serving of soup provides less of the nutrients found in a larger serving, such as vitamins, minerals, and protein.
• Increased perceived hunger: Consumers may feel less satisfied after consuming a smaller serving, leading to increased hunger and potential overeating.
• Hidden inflation: Shrinkflation allows manufacturers to increase their profit margins without raising prices, effectively passing the cost on to consumers.

Consumer Awareness

It is important for consumers to be aware of shrinkflation and its impact on their purchases. By understanding the standard serving size for soup (1 cup or 240ml) and comparing it to the actual portion size, they can make informed choices about their food consumption.

Conclusion

Soup remains a popular and nutritious food option. However, shrinkflation has led to a gradual reduction in portion sizes, impacting nutritional intake, hunger satisfaction, and overall value for consumers. By being aware of this trend, consumers can make informed choices and ensure they are getting what they pay for when they purchase a bowl of soup.