What is a pre movie ad called?

The Curtain Raiser: Decoding the Cinema Pre-Show

Before the lights dim and the main feature begins, moviegoers are treated to a carefully curated mix of advertisements and trailers. This pre-show experience, a staple of the cinema, serves a multifaceted purpose beyond simply filling time. But what exactly do we call this pre-movie mélange of promotions and previews? While there isn’t one universally accepted term, understanding its components helps us appreciate its role in the cinematic experience.

While some might simply refer to it as “pre-show advertising,” this doesn’t fully encompass the experience. “Coming attractions” is another common phrase, but this focuses solely on the trailers for upcoming films. More accurately, this pre-feature presentation is a blend of several elements, creating a unique form of entertainment in itself.

Let’s break it down:

• Local Spots: Often, the pre-show begins with advertisements for local businesses, community events, or public service announcements. These hyperlocal ads connect the cinema to its immediate surroundings, reinforcing its role as a community hub.

• National Advertising: Following the local spots, typically come ads for national brands, targeting a broader audience. These can range from car commercials to fast-food chains, reflecting current consumer trends.

• Slide Show Ads: Before the digital age, static slides featuring local businesses were common. While less prevalent now, some theaters still utilize this format, adding a touch of nostalgia to the pre-show.

• Trailers (Coming Attractions): Arguably the most anticipated part of the pre-show, trailers offer a glimpse into the cinematic landscape of the near future. These previews, strategically chosen to appeal to the target audience of the main feature, generate excitement and anticipation for upcoming releases.

So, while there’s no single definitive name, understanding the components allows us to appreciate the pre-show as more than just a collection of ads. It’s a carefully orchestrated “curtain raiser,” a blend of local and national advertising, interspersed with the highly anticipated “coming attractions.” It’s a revenue stream for the theater, a promotional platform for filmmakers, and a unique form of entertainment that bridges the gap between our everyday lives and the immersive world of cinema. It sets the stage, quite literally, for the main event.