What is it called when you go to the movies in the morning?

The Allure of Matinee Idols: A Morning Movie Magic

When the sun is still casting its early rays and the city is just beginning to stir, a special cinematic experience awaits those who venture to the movie theater for a morning performance. This is the realm of the matinee, a vibrant era that holds a unique place in film history.

The term “matinee” has its origins in the French word for “morning,” “matin.” It first emerged in the mid-20th century, a time when movie attendance was at its peak. During this golden age of Hollywood, studios recognized the potential of morning performances to cater to stay-at-home moms, children, and those seeking daytime entertainment.

Matinee films often featured a distinct cast of matinee idols, male stars who possessed an undeniable charisma and captivated audiences with their on-screen presence. These idols became known for their handsome features, charming personalities, and ability to embody the hopes and dreams of moviegoers.

Among the most iconic matinee idols were:

• Errol Flynn, the dashing and swashbuckling star of “The Adventures of Robin Hood”
• Tyrone Power, the romantic leading man known for “The Mark of Zorro”
• Gregory Peck, the charismatic and versatile actor of “To Kill a Mockingbird”

Matinee films typically offered light-hearted fare, escapist entertainment that transported audiences to a world of adventure, romance, and laughter. Popular genres included Westerns, musicals, and comedies. These films were designed to provide a temporary refuge from the stresses of everyday life and leave audiences feeling uplifted and entertained.

As the movie industry evolved, the popularity of matinee performances gradually declined. The rise of television and home entertainment options provided viewers with more convenient ways to access movies, reducing the need for daytime theater attendance. However, the legacy of the matinee and its iconic idols remains an enduring part of film history.

Today, the term “matinee” continues to be used to describe morning movie performances, though they have become less common. Nonetheless, those who appreciate the charm and nostalgia of the matinee era can still find screenings of classic matinee films in select theaters and film festivals, allowing them to experience a slice of Hollywood’s golden age.