What is the demographic profile of Gen Z?

The Demographic Profile of Gen Z

Gen Z, also known as Zoomers or iGen, is the generation born between 1997 and 2012. They are the first generation to grow up with the internet and social media as integral parts of their lives. Gen Z is also the most diverse generation in history, with a greater proportion of racial and ethnic minorities than any previous generation.

Demographics

• Gen Z is the largest generation in US history, with over 68 million members.
• They are the most ethnically diverse generation, with 48% identifying as non-white.
• Gen Z is also the most well-educated generation, with a majority (59%) of high school graduates planning to attend college.
• They are more likely to identify as LGBT than previous generations, with 15% identifying as LGBT or questioning.
• Gen Z is highly tech-savvy and spends more time online than any previous generation. They are also more likely to be early adopters of new technologies.

Values and Attitudes

Gen Z is a generation that is deeply concerned about social justice and environmental issues. They are also more likely to be entrepreneurial and to value diversity and inclusion.

• Gen Z is the most progressive generation in history, with 70% of members identifying as liberal or progressive.
• They are also the most tolerant generation, with a majority (83%) saying that it is important to accept people of all races and religions.
• Gen Z is highly entrepreneurial, with 40% of members saying they want to start their own business.
• They value diversity and inclusion, with 82% of members saying that it is important to have a diverse workforce.

Spending Habits

Gen Z is a generation with a lot of spending power. They spend an average of $1,500 per year on entertainment, food, and clothing. They are also more likely to save money and invest in their future.

• Gen Z is the most likely generation to use mobile payments.
• They are also more likely to shop online than previous generations.
• Gen Z is more likely to save money and invest in their future than previous generations.

Marketing to Gen Z

Gen Z is a unique generation with its own set of values and attitudes. To successfully market to Gen Z, it is important to understand their demographics, values, and spending habits.