How many iPhone 15 Pro are sold?

iPhone 15 Pro Sales: A Solid Showing, But Overshadowed by Siblings

Early 2024 sales figures paint a mixed picture for the iPhone 15 Pro. While it shipped a respectable 16.9 million units, securing the fourth spot in global smartphone popularity, it was outperformed by both the standard iPhone 15 and the premium iPhone 15 Pro Max. This placement reveals interesting trends in consumer purchasing behavior within Apple’s latest lineup.

The standard iPhone 15 edged out the Pro model with 17.8 million shipments, demonstrating the continued appeal of the base model’s balance of features and price. The real winner, however, appears to be the iPhone 15 Pro Max, which, although final figures remain unavailable for this timeframe, took a commanding lead in sales, leaving both the Pro and standard models trailing in its wake. This suggests a strong appetite for the top-tier features and larger screen size offered by the Pro Max, even with its higher price tag.

Meanwhile, the iPhone 15 Plus experienced a significantly weaker reception, achieving only 3.7 million shipments. This substantial difference compared to its siblings indicates a continuing struggle for the “Plus” models to find their niche in the market. Consumers seem to be gravitating towards either the more affordable standard model or opting to invest in the fully-featured Pro Max experience.

These early sales figures raise questions about the future positioning of the “Pro” models. While 16.9 million units is far from a failure, being surpassed by the standard iPhone 15 suggests a potential pricing or feature imbalance. Perhaps the incremental upgrades offered by the Pro weren’t compelling enough to sway a significant portion of buyers from the standard model, especially considering the Pro Max’s dominant performance. As more detailed sales data emerges throughout the year, it will be interesting to see how these trends evolve and what adjustments, if any, Apple makes to its product strategy.