What country uses the most screen time?

South Africa Leads the World in Screen Time: 9 Hours and 24 Minutes a Day

South Africans are officially the world’s biggest consumers of digital content, according to a recent study, spending an average of 9 hours and 24 minutes per day glued to internet-connected screens. This figure, significantly exceeding the global average, paints a stark picture of the digital landscape in South Africa.

The study, which analyzed data from nine countries, revealed that South Africa stands out as the undisputed champion of screen time. The other eight nations in the study also reported daily screen times exceeding eight hours, suggesting a global trend of increasing digital engagement.

While the exact reasons for South Africa’s high screen time remain to be fully explored, potential factors could include:

• High Smartphone Penetration: South Africa boasts a high rate of smartphone ownership, offering convenient access to the internet and various digital platforms.
• Social Media Prevalence: The prevalence of social media in South Africa, coupled with its importance for communication and information sharing, likely contributes to extended screen time.
• Entertainment Access: Streaming services and online gaming platforms provide entertainment options, further attracting users to their screens.
• Work and Education: Remote work and online learning have become more commonplace, contributing to increased digital engagement.

The high screen time in South Africa raises concerns regarding potential health risks, including eye strain, sleep disturbances, and increased risk of obesity. It also prompts a conversation about digital wellbeing and the need for balanced screen time practices.

While the study highlights the extent of digital dependence in South Africa, it also underscores the need for further research to understand the contributing factors and the implications of this trend. As digital technologies continue to shape our lives, understanding the impact of screen time on individuals and society as a whole is crucial.