What is text on a video called?

Beyond Subtitles: Understanding Video Text Overlays

We’ve all seen them – words appearing on screen during a video, sometimes subtly, sometimes boldly. But what are these textual elements actually called? While the term “subtitles” might spring to mind, that only tells part of the story. The broader term is video text overlays, or simply text overlays.

These overlays are more than just closed captions for the hearing impaired. They encompass a wide range of textual applications, each serving a distinct purpose within the video’s narrative and overall impact. Think of the engaging statistics popping up during a YouTube explainer video, the witty comments superimposed over a funny clip on TikTok, or the brand name subtly woven into the corner of a product demonstration. These are all examples of video text overlays.

The increasing popularity of short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts has dramatically increased the use and importance of text overlays. Why? Because they are crucial for capturing and retaining viewer attention in a fast-paced, visually saturated digital landscape. In this environment, where sound may not always be an option (think of someone scrolling through their feed in a quiet office), text overlays provide a vital accessibility and engagement element.

Text overlays offer several key advantages:

• Improved Accessibility: For viewers who are deaf or hard of hearing, or those in noisy environments, text overlays make the video’s content understandable. This goes beyond simple subtitles, encompassing any on-screen text that complements the audio or provides additional information.

• Enhanced Engagement: Strategically placed text can highlight key points, emphasize important information, or even add a touch of humor, keeping viewers hooked and increasing watch time.

• Increased Brand Awareness: Subtle branding through text overlays can reinforce a company’s image without being intrusive, subtly integrating the brand into the viewer’s experience.

• Improved Clarity and Understanding: Overlays can simplify complex information, break down lengthy explanations, or provide context, ensuring that the message resonates effectively.

In conclusion, while terms like “subtitles” and “captions” often get used interchangeably, “video text overlays” provides a more accurate and encompassing description of the diverse ways text is integrated into video content. It’s a versatile tool with significant impact on accessibility, engagement, and overall viewing experience, making it a vital element in the modern world of video production.