What is the most used search engine in Vietnam?

Google Dominates Vietnam’s Search Engine Landscape

Vietnam’s online community overwhelmingly prefers Google as their go-to search engine, with both its global (google.com) and Vietnam-specific (google.com.vn) domains dominating search engine usage in the country. This dominance is evident in the latest market share statistics, where Google commands a staggering market share of over 90%.

The preference for Google in Vietnam is attributed to several factors. Google’s extensive global reach, advanced search algorithms, and vast repository of indexed web pages make it the most comprehensive and reliable search engine for Vietnamese users. Additionally, Google’s user-friendly interface and seamless integration with other Google products, such as Gmail and YouTube, contribute to its widespread popularity.

However, Google’s dominance is not absolute. CocCoc, a Vietnamese search engine launched in 2012, has emerged as a formidable local competitor. CocCoc has gained significant traction in the Vietnamese market, capturing a market share of approximately 10%. Its success can be attributed to its understanding of local search patterns, personalized search results tailored to Vietnamese users, and integration with popular Vietnamese services.

The presence of CocCoc in the Vietnamese search market demonstrates the resilience and growing maturity of the local technology industry. It is a testament to the innovation and competitiveness of homegrown companies in an increasingly globalized online landscape.

In conclusion, Google remains the undisputed leader in Vietnam’s search engine market, with its global and local domains accounting for the vast majority of search activity. However, CocCoc’s significant market share indicates a healthy local search ecosystem and the potential for Vietnamese companies to compete effectively in the digital era.