Who sells the most cell phones in China?

Vivo Reigns Supreme in China’s Smartphone Market in Q3 2024

China’s smartphone market remained stable in the third quarter of 2024, with volume holding steady. Amid the competitive landscape, Vivo emerged as the dominant player, capturing a 19% market share.

Vivo’s success can be attributed to its diverse product portfolio and strategic marketing campaigns. The company offers a range of smartphones at various price points, catering to the needs of different consumer segments. Furthermore, Vivo’s partnerships with major carriers and its strong presence in offline retail channels have contributed to its market dominance.

Huawei, China’s tech giant, remained a close second with an 18% market share. Despite facing challenges due to US sanctions, Huawei’s presence in the domestic market remains strong. The company’s flagship smartphone series, including the Mate and P models, continue to be popular among consumers.

Xiaomi, known for its budget-friendly smartphones, secured a 15% market share. Xiaomi’s success lies in its focus on value-for-money devices that appeal to price-conscious consumers. The company’s aggressive expansion into emerging markets has also contributed to its growth.

The remaining market share was divided among other players such as OPPO, Honor, and Apple. OPPO, another major Chinese smartphone manufacturer, maintained a presence with an 8% market share. Honor, the former sub-brand of Huawei, has carved out a niche for itself with its mid-range smartphones, capturing a 6% share. Apple, despite its premium pricing, retained a small but significant 4% market share in China.

The smartphone market in China is expected to continue its growth trajectory in the coming quarters. With the increasing adoption of 5G technology and the launch of new and innovative devices, the demand for smartphones is likely to remain strong. Vivo’s continued dominance and the competitive landscape among other players will shape the future of the Chinese smartphone market.