What is the top ride-hailing app in Vietnam?

Vietnam’s Ride-Hailing Market: Battle for Supremacy

Vietnam’s ride-hailing industry is a fiercely competitive arena, with three major players vying for dominance: Grab, Gojek, and Be.

Grab: The Market Leader

Grab has a commanding presence in the Vietnamese market. Its success stems from a comprehensive suite of services that extend beyond ride-hailing. The app offers food delivery, grocery shopping, and payment services, making it a one-stop solution for consumers. Grab’s strong brand recognition and loyal customer base have solidified its position as the market leader.

Gojek: The Indonesian Giant

Gojek, an Indonesian ride-hailing behemoth, has also entered the Vietnamese market. Leveraging its vast experience and technological prowess, Gojek aims to challenge Grab’s dominance. The app features a user-friendly interface, convenient payment options, and a wide range of service categories.

Be: The Rising Star

Be is a relatively new player in the Vietnamese ride-hailing market, but it has quickly gained ground. The app is known for its competitive fares, generous driver incentives, and user-friendly design. Be’s rapid expansion and growing market share have made it a serious contender in the industry.

The Competitive Landscape

The competition among these ride-hailing giants is intense. Grab aims to maintain its market leadership by expanding its services and investing in technology. Gojek seeks to capitalize on its Indonesian expertise and introduce innovative features. Be, on the other hand, focuses on affordability and efficient operations.

Market Share and Outlook

As of 2023, Grab remains the dominant player in the Vietnamese ride-hailing market, with a market share of approximately 55%. Gojek and Be follow with shares of around 25% and 20%, respectively. However, the market is expected to remain fiercely competitive in the coming years, with all three companies vying for supremacy through aggressive marketing, strategic partnerships, and technological advancements.