Who is the target market for American Airlines?

American Airlines: Exploring the Target Market

American Airlines, one of the world’s leading airlines, boasts a comprehensive target market that encompasses both business and leisure travelers. Through their well-tailored services and extensive route network, the airline caters to the diverse travel preferences and budgets of individuals across various demographics.

Business Travelers:

American Airlines recognizes the importance of business travel. They offer a range of services specifically designed to meet the needs of corporate travelers. These include:

• AAdvantage Loyalty Program: This program rewards frequent business flyers with flight credits, upgrades, and lounge access.
• ConciergeKey: A premium membership that provides expedited check-in, baggage handling, and priority boarding.
• Dedicated Business Class Cabins: Business travelers can enjoy enhanced comfort, privacy, and amenities in dedicated business class cabins.

Leisure Travelers:

Leisure travelers are a significant part of American Airlines’ customer base. The airline caters to this segment through:

• Value-Oriented Fares: With a variety of fare classes, including economy, premium economy, and first class, travelers can choose options that align with their budgets.
• Extensive Route Network: American Airlines offers an extensive route network, allowing leisure travelers to explore destinations worldwide.
• Vacation Packages: The airline collaborates with travel providers to offer bundled packages that combine flights, accommodations, and activities.

Additional Considerations:

In addition to these core segments, American Airlines also targets:

• Families: Family-friendly services include special seating arrangements, entertainment options, and dedicated check-in counters.
• Military Personnel: The airline offers discounts and benefits to active and retired military personnel.
• International Travelers: American Airlines has a strong presence in international markets and provides tailored services for non-native English speakers.

Conclusion:

American Airlines’ target market is diverse and comprehensive, spanning business and leisure travelers from various demographics. By understanding the unique needs and preferences of each segment, the airline ensures that it offers tailored services and fare structures that meet their travel requirements. This approach has enabled American Airlines to maintain a broad and loyal customer base that continues to grow.