How big is the ride-hailing market in Southeast Asia?

Southeast Asia’s Ride-Hailing Market: A Surge in Value

Southeast Asia’s ride-hailing and food delivery sectors have experienced remarkable growth, reaching a staggering value of $28 billion in 2024. This exponential surge underscores the region’s rapidly expanding digital economy.

Fueled by a growing urban population, smartphone penetration, and the rise of the sharing economy, the ride-hailing market in Southeast Asia has witnessed an unprecedented boom. A key driver of this growth has been the entry of global ride-hailing giants such as Grab and Uber, which have invested heavily in the region.

The convenience, affordability, and accessibility provided by ride-hailing services have made them increasingly popular among Southeast Asians. In major cities such as Bangkok, Jakarta, and Singapore, ride-hailing apps have become an integral part of daily life, offering a viable alternative to traditional transportation modes.

The market’s growth is further fueled by the rise of food delivery platforms, which allow users to order food from restaurants and have it delivered to their doorstep. This service has gained immense popularity, particularly during the COVID-19 pandemic when dine-in options were restricted.

Analysts project that the Southeast Asian ride-hailing and food delivery sectors will continue to grow, reaching a projected $31 billion in value by 2025. This robust expansion is attributed to the region’s favorable demographics, increasing internet connectivity, and the growing adoption of digital services.

As the market matures, competition is expected to intensify, leading to consolidation and the emergence of dominant players. However, the strong growth potential and the region’s sizable population will continue to attract investors and entrepreneurs to the Southeast Asian ride-hailing and food delivery sector.